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How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Campagne Digitale
Branding
UI/UX
Web Design
Framer Development

HappyVore - Campagne Digitale x Monsieur Poulpe
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Client
HappyVore
Released
June 11, 2024
Timeframe
2 months
Project Type
Campagne Digitale
Technology
HappyVore - Campagne Digitale x Monsieur Poulpe
Overview
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
Previous Project
Next Project
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Campagne Digitale
Branding
UI/UX
Web Design
Framer Development

HappyVore - Campagne Digitale x Monsieur Poulpe
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Client
HappyVore
Released
June 11, 2024
Timeframe
2 months
Project Type
Campagne Digitale
Technology
HappyVore - Campagne Digitale x Monsieur Poulpe
Overview
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
Previous Project
Next Project
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Campagne Digitale
Branding
UI/UX
Web Design
Framer Development

HappyVore - Campagne Digitale x Monsieur Poulpe
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Client
HappyVore
Released
Jun 11, 2024
Timeframe
2 months
Project Type
Campagne Digitale
Technology
HappyVore - Campagne Digitale x Monsieur Poulpe
Overview
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.

we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.

we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.





